Booshaka Debuts Updates To Facebook Marketing Platform, Raises $1M

Booshaka said the Top Fans leaderboard application it launched last year focused on the top 10 percent of contributors to brands’ communities, and the updates it rolled out Wednesday help page administrators gain insights into the activity of the other 90 percent. New features include:

• A leaderboard that allows fans to earn points based on social activities including posts, comments, likes, and tweets, based on a scoring system that rewards quality over quantity.