Earlier this month, Facebook user Richard Neill posted a rant on the Bodyform Facebook page, a British sanitary napkin brand. In the rant, which has racked up over 84,000 likes to date, Neill calls out Bodyform for false advertising—for making “that time of the month” seem like a joyous occasion, ripe with rollercoasters, dancing and fun when, in actuality, it is quite the opposite. Today, Bodyform has responded with a viral video revealing “The Truth” and calling out Richard Neill for forcing them to “expose every man to a reality we hoped they would never have to face.”
The viral video, which went up earlier today and is currently struck at 301 views (a sign that it’s rising the viral charts) features Bodyform “CEO” Caroline Williams (note that the company doesn’t actually have a CEO). She fesses up to the lies and explains the reasons that Bodyform has kept “the truth” from the public for so long and it’s nothing short of hilarious.
Check out Richard Neill’s post below, followed by the Bodyform response.
Kudos to Bodyform for jumping on the viral wave surrounding their brand and doing it in a lighthearted and hilarious manner. We’ve seen a number of other brands find success through similar response campaigns—take Tide for instance, with their response to an Onion article last June—but this Bodyform ad may be one of the best we’ve seen.
Let’s face it, sanitary napkins are sort of an embarrassing product to begin with, and Bodyform has succeeded in laughing about it, and making the rest of us laugh too. What do you think of the situation? We’d love to hear your thoughts in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.