Mark Zuckerberg Loosening Facebook’s Real-Name Policy For Its Separate Mobile Apps

Facebook’s formation of Facebook Creative Labs, the initiative behind its newly announced Paper iPhone application, also brought with it a quiet, behind-the-scenes policy shift at the social network: Users’ real names will not be required to access the separate mobile apps that are being developed.

BloombergBusinessweekZuck650Facebook’s formation of Facebook Creative Labs, the initiative behind its newly announced Paper iPhone application, also brought with it a quiet, behind-the-scenes policy shift at the social network: Users’ real names will not be required to access the separate mobile apps that are being developed.

As Bloomberg Businessweek pointed out in its expansive cover story by Brad Stone and Sarah Frier, Facebook Co-Founder and CEO Mark Zuckerberg once told The Facebook Effect author David Kirkpatrick, “Having two identities for yourself is an example of a lack of integrity.”

So

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