Blood donation poster demonstrates sharing by acting as free phone chargers

Brazilian ad agency, Publicis Sao Paulo, and blood donation organization, Fundação Pró-Sangue, have teamed up to create an interactive, charging poster to encourage mobile users to lend their own blood in exchange for phone juice.

The clever ad campaign is called the ‘Blood Charging Poster’ and the tagline reads, “If you need, we’re here for you. Why not return the favor? We need blood.”

The design of the poster is reminiscent of the act of giving blood – the poster depicts a donor’s arm with a red, blood-like cable that can juice up a phone as you wait.

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