Brazilian ad agency, Publicis Sao Paulo, and blood donation organization, Fundação Pró-Sangue, have teamed up to create an interactive, charging poster to encourage mobile users to lend their own blood in exchange for phone juice.
The clever ad campaign is called the ‘Blood Charging Poster’ and the tagline reads, “If you need, we’re here for you. Why not return the favor? We need blood.”
The design of the poster is reminiscent of the act of giving blood – the poster depicts a donor’s arm with a red, blood-like cable that can juice up a phone as you wait. It’s eerily effective as visual imagery:
The campaign’s goal was to draw attention to the importance of embracing the cause especially before the World Cup. According to the World Health Organization (WHO), the ideal is that 3% to 5% of the population donate blood annually. Today, the percentage of Brazilians donors is 1.9% per year. The creation of the campaign is Rodrigo and Rafael Guaxupé Barreiros under the direction of creating Hugo Rodrigues, Kevin Zung and Leo Macias.
In the US, blood donation is largely organized by the Red Cross, who give sweet Keebler® cookies to donors for their gift of life-saving blood. To find a donation center near you, visit RedCrossBlood.org.
Facts about blood donation:
- Every two seconds someone in the U.S. needs blood.
- More than 41,000 blood donations are needed every day.
- A total of 30 million blood components are transfused each year in the U.S.
- The average red blood cell transfusion is approximately 3 pints.
- The blood type most often requested by hospitals is Type O.
- The blood used in an emergency is already on the shelves before the event occurs.
- Sickle cell disease affects more than 70,000 people in the U.S. About 1,000 babies are born with the disease each year. Sickle cell patients can require frequent blood transfusions throughout their lives.
- More than 1.6 million people were diagnosed with cancer last year. Many of them will need blood, sometimes daily, during their chemotherapy treatment.
- A single car accident victim can require as many as 100 pints of blood.