BlogHer, DeVries Public Relations: Beauty Is in the Eye of the Blog Holder
Women’s-targeted online news and blogging network BlogHer and consumer agency DeVries Public Relations conducted a study of women’s shopping behaviors and the influence of various media upon them, focused on the beauty and lifestyle sector.
Among findings of the Beauty Is in the Eye of the Blog Holder survey:
Blogs are more than two times more likely than magazines to have inspired a beauty-product purchase over the past six months (63 percent versus 26 percent).
Women are just as likely to trust beauty-product advice from a parenting (43 percent), health (42 percent), or lifestyle (37 percent) blog, as from a beauty and fashion blog (43 percent).
Women
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