Blockbuster Taking Advantage of Netflix Shortcomings

Calling it the new Blockbuster Movie Pass will allow customers to stream more than 3,000 movies to a television and more than 4,000 movies to a personal computer.

Blockbuster owner Dish Network Corp. has started an online rental service that will stream movies and TV shows to Dish Network subscribers. Sound familiar? You bet. Blockbuster is taking advantage of Netflix shortcomings in hopes of gaining some new subscribers.

The new service will be available on October 1, Saturday. Calling it the new Blockbuster Movie Pass will allow customers to stream more than 3,000 movies to a television and more than 4,000 movies to a personal computer.

The only difference is that Netflix has more offerings, a total of 100,000 titles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in