Blockbuster and Microsoft Team Up for Portable/Mobile Movies Distribution
An article by Andrew D. Smith in The Dallas Morning News points to a burgeoning partnership for the distribution of movies to mobile phones. Blockbuster is clearly looking to maintain its relevance as a distributor of entertainment content. This includes it recent foray into set-top-box integration efforts and now portable and mobile efforts. While it remains to be seen how/when the mobile services will actually roll-out and what devices will be supported, Blockbuster plans to leverage Microsoft’s “Live Mesh” software for its portable/mobile efforts.
Conventional wisdom would suggest that mobile consumers would want to use their mobile phones mostly for consuming short-form, YouTube-like video content, or catch-up TV programming.
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