Blend Reveals Group Messaging Habits of Millennials

By Brandy Shaul Comment

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Group messaging app Blend has finished its transformation from a college-focused photo-sharing app, to a platform for users to chat in groups.

In addition to offering private group messaging, the app supports public groups which can only be created by verified users (celebrities, brands, etc.).

Public groups give these verified users a new way to interact with their audiences, and have reportedly been used by artists such as Shawn Mendes and Jack & Jack.

In a statement, Akash Nigam, CEO of Blend, commented:

Through our extensive experience in the college demo, it became clear to us that there was a need for a more innovative messaging platform. The fact is that others in the market (such as Microsoft’s GroupMe) haven’t been getting it done for Generation Z & Millennial consumers. Realizing that there was a hole in the group messaging space, we overhauled the original structure of Blend to a new rendition that emphasizes content, design, and speed.

Blend has also revealed new data, examining the group messaging habits of Millennial users.

Looking at a sample size of 200,000 users aged 14 to 34, Blend found Monday is the most popular day to send group messages, specifically between 2 and 3 p.m. The data showed women participate in group chats more than men, with the average size of a group chat in 2015 being 3.3 people.

The data also showed the use of multimedia in group messages has increased in the last few months. According to the data, in December 2015, one out of every eight group chat messages contained a piece of multimedia, like a photo, video or link, as examples. This is up from August 2015, when one out of every 30 group chat messages contained multimedia.

In addition, Blend found the average number of messages sent in group chats within 24 hours has also grown, from 31 in August 2015 to 45 in December 2015.

Blend is available to download for free on the iTunes App Store and Google Play. Blend is also available to use on the Web, and is expected to launch on Mac in Q1 2016.

Image courtesy of Shutterstock.

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