Black Friday? Thanksgiving Day Online Sales Up 20%
Online shopping on Thanksgiving increased by almost 20 percent over last year with mobile driving about a quarter of those sales, according to an IBM Digital Analytics Benchmark report.
Mobile was up across all categories. It accounted for about 43% of all Thanksgiving online traffic, a 32 percent increase over last year; and mobile drove 26 percent of sales, up by nearly 50 percent.
Among devices, smartphones were the clear winners when it came to browsing, but tablets continued to clean up as the primary vehicle for purchases.
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