Bitly recently announced a brand refresh, featuring a new logo, a logo mark and a new tagline. The company that started as a link shortener for Twitter has become a powerful tool that enables marketers and publishers to reach users all over the world.
With a new executive team, Bitly has grown over the last year, working to implement a new vision for the future.
The brand update is part of this evolution. With the introduction of Deep Links, Bitly is shifting its focus to enable marketers to leverage the link as an “omini-channel marketing asset,” particularly on mobile.
Lauren Giansante, Bitly designer and “full force” behind the brand redesign told SocialTimes:
The brand refresh was designed to enhance our legibility across all of our assets and optimize our omni-channel efforts, while reinforcing Bitly as the tool of choice for marketers everywhere. We’re excited for this new chapter.
The logo has been refined for a more polished look that renders legibly, even on monitors with low resolution. The new icon pays tribute to the @ symbol, and the heart of conversation on Twitter — where everything began for Bitly.
The new tagline “The power of the link,” underscores the foundation of the Bitly brand. According to the official blog post:
All of the data we collect and the stories we help tell stem from Bitlinks. They are the core of our business, our bread and butter.
Get more details on the font choices and the future of the digital mascot Chauncey McPufferson on the Bitly blog.