Bitly Acquires Twitterfeed
Popular URL shortener Bitly has acquired Twitterfeed, the tool that allows publishers to auto-send updates to Twitter and other platforms.
The purchase is essential a talent hire (an ‘acqhire’, as Peter Kafka of AllThingsD puts it), as Twitterfeed is made up of just one employee, Mario Menti.
There’s value in the buyout, as Twitterfeed has a million active users making five million posts per day. The service already uses Bitly to shorten its links, so there’s a natural fit which should add some weight to Bitly’s position in the social space, particularly on Twitter.
Says Bitly on their blog:
The
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