Facebook Tests New Birthday Wall Post Feed Story

Facebook has introduced a new type of news feed story for when multiple friends write on the wall of one of your friends on their birthday. These stories are formatted similar to the “x # of friends are attending [Event Name]” stories, but with the event time and location replaced with “Birthday: [Date of Birthday]”, and a reel of the wall posts plus a prompt to add your own appended to the bottom. Birthday wall posts are one of the most deeply ingrained user behaviors, and this new story type aims to keep it that way.