Bing Integrates More Facebook Results Into Social Sidebar

By Justin Lafferty 

Just like Facebook is integrating Bing into its graph search, Microsoft’s search engine is getting more cozy with the social network. Bing announced Thursday that more results from users’ Facebook friends will be included next to the main search results if users have connected their Facebook accounts to Bing.

Consider this a watered-down, diet version of graph search.

Bing explained in a blog post how the company is working to get more relevant results:

Imagine you’re planning a trip to New York. When using Bing, you not only will find great search results about the city, but you’ll also find information from your friends who live or have visited in the sidebar. Now you know which of your friends might have the inside scoop on what to do, or, better yet, might want to join you. We think matching your search intent with relevant people and experts is a profound change to the way we use search, and can make it more useful than ever before. We began this work last June, and now, with our latest update, we’re expanding beyond likes, photos, and profile information to include status updates, shared links, and comments – all in an effort to help you get more done.

Starting today, five times more of your friends’ content on Facebook is searchable in the sidebar – including status updates, shared links, comments, and photos from your friends. With the addition of status updates, shared links, and comments to the sidebar, it’s now easier to see who knows and what they’ve shared related to your search. So when your friends aren’t around, Bing is the perfect stand-in.

Bing also noted that results from Twitter, Foursquare, Quora, Klout, and Google Plus will be included, as well.

For instance, when you search for a place, and a friend has lived in that place, you’ll see that:

Readers: Does this help you when you search on Bing?