Bing, Facebook: Like Is Only the Beginning

Facebook users who sign into their accounts before performing searches on Bing will gain access to personalized search results that incorporate information from their friends, including likes, as well as “the collective IQ” of the Internet, the Microsoft-owned search engine announced in a post on the Bing Search Blog Monday.

Bing took an earlier Facebook integration step in November, allowing users of the social-networking site who chose to share information with their friends to show up in those friends’ profile searches, but not to the general public, or on any other search engines.

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