Facebook and Bing are continually growing closer together, especially through the search engine’s Social Sidebar. Starting Friday, Bing users with the Social Sidebar can like and comment on Facebook posts directly on the site.
Nektarios Ioannides, program manager for Bing, blogged about this new development:
Following the introduction of social sidebar last year, we’ve been exploring ways to make it even more useful. Starting today, you will see comments on a relevant Facebook post within sidebar, as well as the ability add your own, all without having to leave Bing. You can also “Like” a post directly from Bing. Now you can see what your friends might know about what you’re searching for and engage with them directly without leaving the search page.
How does it work? Let’s say I’m searching for Beyoncé tickets because I know she is coming to town soon. I can see that my friend has recently posted that she has an extra ticket to the show. Now without leaving the Bing results page, I comment directly to her post letting her know that I’d love to join her for the concert. I’ve gone from simply browsing to attending a concert in just a few easy steps – all thanks to Bing.
Readers: Do you use Bing’s Social Sidebar?