'Biggest Loser' Offering Exclusive Weight-Loss Content on Pinterest

NBC is delivering additional content related to the popular weight-loss reality show 'The Biggest Loser' on Pinterest.

NBC is delivering additional content related to the popular weight-loss  show ‘The Biggest Loser’ on Pinterest.

The show has launched a boards where producers are sharing more information about the exercise and nutritional tips seen on the show. The account also features before-and-after photographs of previous contestants.

The reality show has already gained more than 32,000 followers on Pinterest.

The partnership with Pinterest shows NBC’s social media savvy. Of the social networks, Pinterest has a user base in which rural, middle class women are most

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