"It's Bigger Than Twitter!"

Hey, guess what – Facebook mobile is bigger than Twitter.

And Google Buzz is already bigger than Twitter, too.

Looking at the respective userbases, these are both factual statements. In reality, they’re very misleading, as ‘bigger’ doesn’t mean what it used to.

It isn’t about profiles. It isn’t about page views. And it isn’t really about active users.

It’s about impact. It’s about power. And it’s about influence.

Facebook has 350-400 million users, but when was the last time you saw a newspaper or TV show check the reaction on Facebook immediately after a major story has broke? Why weren’t the citizens of Iran tapping into Facebook, and the enormous numbers of people on there, during their crisis? Why aren’t people involved in crisis

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in