Big Social Marketing Campaigns Get Local with Hearsay
The new tools started earlier this year. The software company introduced social media management tools for large organizations, like insurance companies, who want to take advantage of local contacts and their social networks while ensuring compliance with brand standards.
Hearsay Social took the initiative and set forth new tools allowing large companies with local offices, agents, or representatives to reach out with a social media campaign to every local contact. At the same time, the local offices can track down rogue operations, scanning social media sites for unauthorized pages and profiles that appear to represent the organization.
The new tools started earlier this year. The software company introduced social media management tools for large organizations, like insurance companies, who want to take advantage of local contacts and their social networks while ensuring compliance with brand standards.
The initial product helped corporate social media managers to distribute posts that local representatives could utilize on their social profiles or Facebook business pages, either as-is or with some personalization.
Currently
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