Big Retailers Leak Black Friday Sales On Facebook

Given that 1 in 4 web hits currently go to Facebook, it is not surprising that the Big Boys in retail are using it to hype up their sales. Here are four Facebook Pages you might want to "like" for Black Friday. Macy's Once you "like" Macy's, you will be treated to a preview of the endless list of items that will go on sale starting Thursday (online), or Friday (in stores). It's convenient (and a little intrusive) that Macy's has tailored said list based on your preferences and interests. In my case, I got treated to a Pandigital 9" Digital Frame for $39.99 and Special Boots as low as $29.99. Oh well. At the bottom of said page people have been leaving comments asking for "more" and "better" options. It's a preview, people! Target Target is giving away one hundred $25 Target GiftCards every day through Saturday, November 27. To enter the sweepstakes you have to, again, allow them to access your basic and profile information. But if you simply "like" them, they'll still keep you updated on special sales and miscellaneous information about the holidays. Their 2-day sale "Command Center" starts on Friday. The biggest surprise for me here was that the page is liked by almost 3 million people, while Macy's doesn't reach one million. Best Buy These guys are taking a slightly more exciting approach to their use of Facebook. Besides highlighting sales of discrete products on their Wall, they are also running a "Best Buy - Black Friday Ad" event. All you have to do is RSVP to said event (you can do so now until the 27th) and you'll get access to "the great deals" before they release the ad anywhere else. Of course, you can also head over to their website and check out the sales that are already in place until Nov. 20th. Amazon Amazon is taking the chance to build brand loyalty through Facebook very seriously, and it shows. To begin with, they are giving away one Kindle a day to a lucky "fan" until the end of November. On top of that, they alert you of special one-way deals through your News Feed as they come up. Today, for example, Florence + the Machine's "Lungs" is only $3.99. $3.99! Then there's also this new non-FB-related feature that lets you buy an MP3 or a Kindle Books and give it as a gift to someone else, over email (it's surprising they hadn't come up with this before). But perhaps their most active Facebook Page, though, is Amazon Movies & TV. Not only have they been previewing all the items that will be available this week for ridiculously low prices, but they are also running a clever marketing campaign in order to quickly ramp up their fan base: on Black Friday, they'll sell all seasons of the hit show "Mad Men" for only $7.99. That is, if they manage to get 50,000 "likes" by Thursday. They are a little above 8,000 today, Saturday. Will they succeed? In summary: 1- Black Friday has become more like Black November. 2- Using Facebook Pages to hype Thanksgiving deals is a win-win for users and companies. For them, it increases their chances of being able to reach us more directly now and in the future (it's unlikely that many people who "like" these pages for Thanksgiving will "unlike" them after the Holidays). For us, it's really convenient and will hopefully save us the time and dedication Black Friday used to require in the past. Have you guys spotted other cool sales, offers, discounts on Facebook lately? Spread the love!

Social Pro Daily

Big Retailers Leak Black Friday Sales On Facebook

Given that 1 in 4 web hits currently go to Facebook, it is not surprising that the Big Boys in retail are using it to hype up their sales. Here are four Facebook Pages you might want to "like" for Black Friday.

Jorge Cino

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Jorge Cino