Big Network Honcho, Tiny Screen
Today’s New York Times has a detailed profile of a CBS Mobile executive, Cyriac Roeding, and the difficulties he faces in running the network’s mobile division, at the “vortex of Hollywood’s new media revolution:”
“Consumer attitudes toward viewing videos on the cellphone screen are changing. The debut of the Apple iPhone showed a wider, and older, audience that cellphones can be multimedia devices. And the software behind the Google phone is expected to enable more entertainment programming.”
The
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