Justin Bieber Sets New Twitter Retweet Record With RIP Tribute To Avalanna

Yesterday we took a look at the ten most retweeted Twitter tweets of all time in a list that was headed by Canadian pop music megastar Justin Bieber.

Well, his record didn’t last long, as a tweet sent on Wednesday has received over 200,000 retweets – and counting – and is now far and away Twitter’s most retweeted post. It’s also by Justin Bieber. And it will break your heart.

Avalanna Routh, the 6-year old girl who made worldwide headlines following her “marriage” to Bieber, passed on Wednesday, with her death has raising awareness of a rare but aggressive form of childhood cancer.

Following her passing, Bieber’s simple “RIP Avalanna.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in