Bidalgo, AppsFlyer Team Up On Post-Install Data From Facebook Mobile App Install Ads
Facebook introduced mobile app install ads in October, and they have performed well on the social network, but one of the issues raised most often is the lack of data beyond click-through rates. Facebook Preferred Marketing Developer Bidalgo teamed up with AppsFlyer, a Facebook mobile measurement partner, to take aim at providing marketers with data on post-install actions.
Facebook introduced mobile app install ads in October, and they have performed well on the social network, but one of the issues raised most often is the lack of data beyond click-through rates. Facebook Preferred Marketing Developer Bidalgo teamed up with AppsFlyer, a Facebook mobile measurement partner, to take aim at providing marketers with data on post-install actions.
The partnership will combine Bidalgo’s ad-targeting technology with the measurement capabilities of AppsFlyer, giving brands on Facebook the ability to optimize post-install actions in order to achieve the highest possible return on investment from their Facebook mobile campaigns.
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