Here's Why @Beyonce Doesn't Use #Twitter

Beyoncé Knowles has almost 14 million Twitter followers but has only tweeted eight times in more than five years. Her last tweet was in August 2013.

Why?

Yesterday at the Web Summit conference in Dublin, Musically‘s Stuart Dredge interviewed Lauren Wirtzer-Seawood, who handles digital strategy for Beyoncé’s management/digital/creative studio, Parkwood Entertainment.

Wirtzer-Seawood’s remit includes social media, and she chatted with Dredge about how her boss uses these channels.

“We take a very strategic approach to platforms. Primarily we use Facebook and Instagram at this point,” said Wirtzer-Seawood.