Best Practices for Parse Push Experiments
Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video of the tool in action, in a blog post.
Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video of the tool in action, in a blog post.
The video is embedded below, and White wrote about successful A/B testing in general:
We can say that an A/B test succeeds whenever we get a precise, correct answer to the question that originally motivated us to run the test.
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