Picture the scene – you’ve had a long, really hard day at work. You’ve been run off your feet and haven’t had time for anything except that client and that project, neither of which will quit.
You come home and want to spend a bit of quality catch-up time on Twitter. So you log on, sit back… and stare thousands of unread tweets in the face.
Where do you even begin?
Remember Friendfeed? Sure you do. Friendfeed was the social aggregator that was like a more complex version of Twitter, and it came with a ton of really cool features. However, that complexity meant it never really took off with those all-essential masses. The site was acquired by Facebook in late 2009, and (in what was essentially a talent purchase) the good bits were sucked out and the rest of it was basically ignored. It’s still out there, but nobody really knows why. It’s all but been abandoned, visitor and press-wise, apart from a hardcore few and whatever programming team they can spare away from Facebook.
I don’t mean to sound so negative – I liked Friendfeed a lot, and on those few occasions when I wander back I still like it. One of its best features was Best Of Day (you’ll need to be logged in for this to work), which gave you access to a one-stop page that let you see the most popular entries amongst your friends (i.e., your network) over a given period, which defaulted to the last day.
This was incredibly convenient when time was scarce. Which, let’s face it, is most of the time.
Twitter needs this feature.
I want to be able to log in to Twitter and click one button and see an immediate summary of the past 24 hours. I want two options – one that lets me see the best of all of Twitter for that day, and one that shows me the best of my network. And I want to be able to filter this for the past week and month, too.
What is ‘best’? Best is the most retweeted, read and replied to content.
If we all had access to something like this, catching up with Twitter after (or during) work would be a breeze. Sure, you’re not getting the same rich experience you get from working your way through each and every tweet, or being on Twitter all day, but that’s not always something you’re able (or willing) to do.
Without this feature, a 10-minute end-of-day check-in with Twitter isn’t really an option. Much like lots of unread email, you either put in the time or take the shortcut to check all and ‘mark as read’. It’s counter-productive. And because Twitter is real time, once you’ve let too many hours go by you’re always chasing it.
Twitter needs this. I want it. What say you?
(PS. And before you ask – no.)