Best Buy's Dive Into CityVille: What We Can Learn
Zynga, the leading game developer in the social gaming market, has continuously proven itself with successful gaming titles: FarmVille, Texas Hold'em and CityVille. If we took the time to break each game down, we could analyze why Zynga did so well with its titles, but social gaming isn't the only thing Zynga does well: effective social media marketing strategy is another one of Zynga's success stories.
Zynga, the leading game developer in the social gaming market, has continuously proven itself with successful gaming titles: FarmVille, Texas Hold’em and CityVille. If we took the time to break each game down, we could analyze why Zynga did so well with its titles, but social gaming isn’t the only thing Zynga does well: effective social media marketing strategy is another one of Zynga’s success stories.
Recently, Best Buy has teamed up with Zynga to maximize Best Buy’s social media marketing campaigns.
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