A Savvy Combination of Mobile and Facebook Virality Fuels Beluga's Growth

Even though Facebook is pushing to convince mobile developers that it is a strong channel for growth, many of the top developers are still finding that a high app store ranking or using the phone’s address book is good enough to get users cheaply.

Very rarely do we see an app that successfully rests across multiple mobile platforms and Facebook.

However Beluga, a tiny but fast-growing group messaging startup, is showing that it is possible to mix viral tactics on Android, iOS and Facebook to pick up users. The

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