How To Make Your Facebook Page Do Triple Duty For Your Business

If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

Use It As A Customer-Acquisition Assistant

I define customer acquisition two different ways: when a person hears about a brand for the first time and decides to learn more, or when a person purchases from a brand for the first time, he or she is a new customer.

Whichever way you choose to interpret it, your Facebook page can help by:

• Getting more people to hear about your business.

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