Bell Media Is First Canadian Broadcaster To Partner With Twitter On Social TV Research
In advance of the Canadian broadcasters’ upfronts, the yearly events where each network presents the next seasons’ shows to advertisers and media buyers, Bell Media and Twitter have announced a research partnership.
Per a Bell press release, the team-up will focus on the social TV behavior of Canadian viewers, the ROI of social TV initiatives, and the relationship between audience engagement and Twitter activity.
In a statement, Kirstine Stewart, country director of Twitter Canada, said, “Twitter is TV’s social soundtrack.”
She
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