Behind the Scenes: How Starbucks is Assembling its Forthcoming Digital Content Network

This summer, Starbucks announced that, later this fall, it will launch an in-store digital content network that customers can peruse using their laptops, smartphones, iPads, or just about any other mobile device they have on their persons as they order lattes and sip frappucinos. Starbucks’ vice president for digital ventures Adam Brotman will talk in depth about the project at mediabistro’s Think Mobile conference in San Francisco this Thursday. Ahead of the conference, we caught up with Brotman to learn why Starbucks thinks it can make content pay and whether the network’s success depends on the emergence of paywalls at other content sites.