Behavioral Targeting: 'It's Only Going to Get Creepier'
Behavioral targeting is a buzz word in mobile advertising these days. Cell phones give advertisers access to data they’ve never had before, since they can not only track local searches, what videos a subscriber watches, and so on, but they also can potentially access the handset’s GPS chipset.
So we’re not surprised that David Martin, the director of interactive media for Ignited, predicted “It’s only going to get creepier” during the OMMA Behavioral conference on Monday, MediaPost
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