Twitter’s learning curve can be pretty steep. When you first join the network it pays to quickly educate yourself on the platform’s norms and expectations, read as much as you can about all things Twitter, and to figure out what’s what. Fast.
Sure, go ahead and find somebody to mentor you. That’s actually a very smart play. But please: make sure it isn’t a guru.
Time passes. It’s tricky at first, and you make a few silly mistakes. But after a while, you’ve got it all worked out. Things make sense. You’ve fitted right in, and become part of the crowd.
And just like that, you disappear.
Here’s the dilemma. You want (and to some extent, need) to be accepted, but only up to a point. Once you’ve mastered the tricks of the trade, learned the ropes, got the hang of it, picked up the ins and the outs and other, life lesson-related cliches, you’ve just gotta go it alone.
Otherwise, you’re just one of over 200 million. A ridiculously small number. A teeny, tiny, insignificant part. A spec of dust on a ball bearing inside the cog that powers the wheel that killed the rat that ate the malt that lay in the house that Jack (Dorsey) built.
So, here’s the thing: what are you going to do about it? Let’s start with the 5 Bs.
- Be different
- Be remarkable
- Be unique
- Be somebody
And most importantly, be yourself. After all, you’re the perfect person for the job.