BBC to Launch U.S. News Site

By David Cohen Comment

BBCLogo.jpgThe British Broadcasting Corp. is making a big move in the former British colonies, as it is set to launch U.S.-focused news site Thursday, with a staff of about 10 journalists producing the site from its bureau in Washington, D.C., reports. currently defaults to U.K. home page, but that will change Thursday, as senior vice president Miranda Cresswell told

We want to build on the momentum of our business. We tripled ad revenue last year from the year before, and we plan on doubling this year. We were listening to what advertisers and the audience was telling us in terms of what they needed, and the launch of is a response to those needs.

Given our presence around the world, we can provide a global perspective on U.S. stories. The American news team will draw on all our other reporters.