Bartz: We Want to Become Easier for Advertisers to Work With

When Yahoo joined forces with Microsoft last summer, the Sunnyvale company signaled its intent to put technology aside and become a leading media company. Since then, CEO Carol Bartz has repeatedly said Yahoo wants to become the leader in online display advertising. Today, she stood up in front of the American Association of Advertising Agencies Media/Leadership Conference in San Francisco and restated that goal. “We want to be the partner that you come to,” she said.

But there’s one tiny problem with that vision, she acknowledged: Yahoo’s not the easiest company to do business with.

“There’s

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