Barnes & Noble to Bundle Print and eBooks
Barnes & Noble is planning to begin bundling print and eBook editions of books in the next two or three months, said Barnes & Noble.com president William Lynch at the AAP meeting earlier this week, according to Publishers Weekly. Customers who buy the print edition of a book will have the option to get the digital version of the same book at a discounted price. PW reports that bundle pricing will be worked out with individual publishers.
This is similar to something the music industry does, especially with vinyl releases of new albums, which are popular, and which often include a coupon for a free download of a digital version of the album.
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