Barnes & Noble Launches B&N Kids' Club

Barnes & Noble has launched the B&N Kids’ Club, a free loyalty and rewards program.  The club gives members exclusive benefits, as well as savings and discounts on Barnes & Noble’s children’s books and toys and games.

This news comes as B&N is beefing up its kids’ book collection with a new digital collection called Nook Kids. The new Nook Color eReader, which was announced earlier this week, will now allow users to read color eBook titles.