Bamboozle Music Festival Gets Fans To Promote For Points -- Works Like A Charm
The Bamboozle 2011 Festival used a social media program to generate record ticket sales from both U.S. and international fans. The program is called Boozletwist delivering more than 14 million social impressions on Facebook.
The Bamboozle 2011 Festival used a social media program to generate record ticket sales from both U.S. and international fans. The program is called Boozletwist delivering more than 14 million social impressions on Facebook.
John D’Esposito, Live Nation’s Vice President of Talent and founder of The Bamboozle says, “We attribute the tremendous groundswell of fan endorsements to the power of social media and the success of BoozleTwist in creating excitement virally. In fact, we’ve doubled ticket sales with viral marketing and credit 75 percent of that to our online fans’ activities.”
The BoozleTwist program, created in partnership with CrowdTwist, a social loyalty and rewards platform, has already attracted more than 12,000 members, generated more than 10,000 “Likes” on Bamboozle’s Facebook page and accrued more than 4,500 Twitter followers, in addition to Bamboozle’s existing Facebook and Twitter fan base.
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