Badoo has been around for years, mostly as a slickly-designed dating social network site, but it introduced a Facebook app version in October, and it’s recently been challenging many larger dating competitors.
The app has had a huge December, growing from 3.19 million monthly active users and 365,000 daily active users a month ago to 10.8 million MAU and 1.34 million DAU today — making it the second-largest dating title by MAU and the largest by DAU on Facebook, according to our AppData tracking service.
The company’s site claims upwards of 90 million members total, and also utilizes a Facebook Connect integration that works with its Facebook app. Using Connect or the app, a user automatically is fitted with a profile that includes their name, age, location, sex and profile photos.
Then, you’re presented with photos and basic profile information of potential dates, apparently drawn from Badoo’s database not Facebook. You have the choice to click “Yes” or “No” to meet them. But in order to actually meet these people, you must pay a small fee to Badoo through the web site.
Like other dating apps, it also includes a virtual currency system that can give you access to special features, as well as a friend quiz section that helps generate viral growth by posting to your friends walls.
We recently reported that Badoo made our list of fastest-growing Facebook applications by DAUs last week. As we stated then, probably part of this growth is because of a recent study the company completed with the world’s best pick-up lines; this may have contributed to its recent growth.
Another factor may be, as Facebook reported earlier this year, people tend to break up a few weeks before Christmas. So, maybe Badoo’s being in the news, coupled with recent breakups has helped the company take advantage of a perfect storm of growth opportunity?
Or maybe it’s advertising. Or maybe it’s the aggressive quiz that’s part of the app — it lists amusing, highly personal questions about one’s Facebook friends, and comes with a pre-filled box that posts to their wall if you click on an answer, as seen below.
We’ll be tracking the app’s traffic versus competitors in the coming year. Stay tuned.