Brands that are unable to pry their customers away from social media to look at their websites can now give customers medals for talking about them behind their backs. Badgeville has partnered with PeopleBrowsr, the parent company of Kred, to bring its rewards system to Twitter and Facebook.
“There should be no barriers to sharing and engaging in social media, so we are thrilled to partner with Badgeville’s Behavior Platform to drive growth in interactivity and content sharing on the open social net,” said Jodee Rich, CEO, PeopleBrowsr in a statement.
Previously, Badgeville created a Social Mechanics Platform that allowed companies to add social features to their websites, like a Behavior platform that tracks reviews, purchase histories, and updates to match people with similar interests.
But many people turn to their own social networks to compare products and services with their friends. The new Behavior Platform sifts through the likes, updates, and comments on Facebook, Twitter, and other discussion forums to find mentions of brands and products. When users “like” a product or share a link, they can earn badges that translate into savings or other perks the next time they visit the store’s website.
By partnering with PeopleBrowsr, Badgeville’s clients can catch their customers outside their own sites. The social analytics company only uses publicly available information to come up with the data, but it goes back further in time on Twitter and shows the content of the tweets and comments, providing a richer analysis.
Added Badgeville CEO Kris Duggan, “Smart gamification is fundamentally a data challenge, where the more information you are able to track on user behavior, the more powerful your program becomes at moving the behavior needle. The exclusive partnership with PeopleBrowsr enables us access to a whole new level of information around user behavior in very public and valuable experiences.”