Back to school = back on Facebook?

As the school year begins, are parents (and students) spending more time on Facebook?

According to Facebook Preferred Marketing Developer Marin Software, around this time of year, clicks on Facebook ads tend to have a huge spike. Looking back at 59 million Facebook ad clicks throughout 2013, the company found that activity takes off as summer gives way to fall. Marin also examined ad clicks for Google and Bing in the same time frame, finding that Facebook really charges ahead around the time of back to school.

In July 2013, Facebook experienced its second lowest volume of ad clicks at a level 25 percent below the baseline (January).

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