Two Thirds Of B2B Marketers Will Use Social Media This Year [STUDY]
Two thirds (67 percent) of business to business (B2B) marketers will use social media in 2013, reports eMarketer, citing research from the Sagefrog Marketing Group.
This number is actually down marginally from 2012, when 68 percent of B2B marketers were using social media, but the use of website, email and SEO marketing have fallen further year-on-year.
Of note: telemarketing is on the rise.
The study also revealed that specific social networks, blogs and video sharing are the favoured tactics amongst B2B marketers.
(Source: eMarketer.)
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