Did you know that 42 percent of socially savvy business to business (B2B) marketers have acquired customers directly through Twitter?
This compares to 48 percent on Facebook and 57 percent on LinkedIn. Indeed, social media is one of several ways in which the business of sales in the B2B industry has changed over the last decade or so, with inbound marketing now seen as significantly more effective than previously tried-and-tested methods.
This visual from Maximize Social Media takes a closer look at how B2B sales have changed.
(Source: Maximize Social Media.)