The automation of digital content is an essential tool for all marketers, but particularly those in the business to business (B2B) sector, where delivering the right message to the right lead at the right time can mean the difference between success and failure.
However, simply automating output is not enough – today’s marketer requires a complex, advanced system that can deliver intelligent, personalised responses to leads, over many channels, rather than a one-size fits-all approach. But which areas are most important to them?
One in three B2B brands would like to see social media integrated into their automated marketing suite, reveals new data from Regalix, who surveyed B2B marketers worldwide in March.
Email marketing (89 percent) finished top of the poll, ahead of lead nurturing (84 percent), campaign management (82 percent) and overall integration (80 percent).