B2B social marketing agency LeadTail has followed up on their recent report analyzing the Twitter activity of 515 B2C marketers with a new study packed with social media insights into the patterns and behaviors of B2B marketing decision makers.
In collaboration with DNN Software, LeadTail discovered which social networks B2B marketers are active on, what they’re talking about, what media sources they’re consuming, and more.
The specific data set analyzed for the report included 500 North American B2B marketers (manager level and above) working in online marketing, content marketing, demand/lead gen, social media, strategy, and community.
The report is based on a total of 113,039 tweets published between June 1, 2013 – August 31, 2013, and 70,245 shared links.
What B2B marketers discuss on Twitter:
LeadTail also analyzed what tools those surveyed were using to share content on Twitter:
It’s interesting to see the top sources B2B marketers pull from to tweet about:
What about industry figureheads and thought leaders?