Avon Books Gets Into Crowd Sourcing

Romance publisher Avon Books has relaunched its website and added a new crowd sourced social media platform to it. The site, which is a collaboration between Avon and social publishing company Tidal, brings together content from readers, reviewers, publishers and authors, so that it grows into a living and breathing romance community.

For example, the site pulls content from AvonAddicts, an exclusive group of romance enthusiasts, reviews from sites including smartbitches-trashybooks.com and this content will live next to author videos and publisher promos.

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