Aviary and GapKids Celebrate New Diane von Furstenberg Line with Origami Animals
Today, when Diane von Furstenberg’s second collection for GapKids and babyGap launches in stores nationwide, Aviary's partners will have a special edition DVFxGAP mobile editing suite that includes frames, filters and stickers in bright colors and jungle prints.
Today, when Diane von Furstenberg’s second collection for GapKids and babyGap launches in stores nationwide, Aviary will launch a special edition “DVFxGAP” mobile editing suite that includes frames, filters, and stickers in bright colors and jungle prints.
Founded in 2007, Aviary powers mobile photo editing tools for services like Twitter, Flickr, and Photobucket. The company soft-launched its native ads platform in beta last week after an alpha test with brands including Red Bull, Atlantic Records, and H&M.
“Our partnership with Aviary is an exciting way to generate awareness of our DVF x GapKids collaboration through a limited edition digital experience targeting Aviary’s socially savvy network,” said Rachel Tipograph, director of global digital and social media for Gap in a statement.
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