Average Facebook costs per click drop as advertisers adopt News Feed ads, TBG finds
Average costs per click for Facebook ads reached record lows in the U.S. and decreased across other regions in the fourth quarter of 2012, according to data from third-party ad company TBG Digital.
TBG attributes this to the rise of News Feed ads on desktop and mobile, that have lower CPCs than sidebar ads. In the U.S., where advertisers are adopting this format more quickly, CPCs decreased by 37 percent in Q4, and that’s on top of a 40 percent decrease in Q3.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in