If You're Auto-Tweeting Anything On Twitter, You're Doing It Wrong

Social means personal.

It doesn’t matter what it is: blog posts, news bulletins, Foursquare updates, songs you’re listening to on blip.fm or iTunes, Zynga crap or (especially) direct messages. If you’re auto-tweeting anything on Twitter, it isn’t personal, and it isn’t social. It’s robotic.

And it’s cold.

(If you send those same faceless updates out to Facebook, Linkedin, Friendfeed, MySpace and everywhere else, multiply that failure accordingly.)

Here’s the thing – while it’s a nice gesture to automatically tweet out the posts and tweets of websites and users you like and trust, it also carries a lot of risk.

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