ISG: Advertising Network Traffic Marketplace Gets Into Social Offers and Ads

Traffic Marketplace is another big advertising network getting into the offers business. It’s doing so in hopes of using its relationships with brands, agencies, and other advertisers, along with its targeting technology, to try to make developers more money — and to broaden its core business.

Today, in terms of social networks, TMP both provides ads from its network to other offer companies and sells ads within its own social ad network and offers services. Right now, it is focusing on providing a new feature: an offer window that can be added within applications.

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