Australian Web Retailer Fines Customers for Using IE7
Kogan, one of the leading gadget retailers down under, has recently decided to take an active role in forcing their customers to upgrade their web browser. They’re now going to charge a “tax” on any customer using Internet Explorer 7.
While this appears to be an attention getting gimmick, Kogan has a good reason for this decision. IE7 came out 6 years ago, and a lot of web standards have changed since them. What’s more, supporting older web browser is growing increasingly expensive, so much so that Kogan decided to charge the users directly.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in